Abandoned-cart triggers, win-back sequences built on who last opened and who last clicked, birthday and date-offset flows, and a clean list before you put a promotion in front of it. All in the platform that also does the sending.
Abandoned cart is one of twelve native triggers in the automation builder. The flow fires, waits, branches on whether they opened or clicked, and stops chasing anyone who came back. You build it on a canvas, and you can see it.
Inside a flow you have wait nodes, tag nodes, field updates, copy or move to another list, and a webhook node that fires mid-flow — so your store can be told to hold a discount code, or the cart can be marked recovered, at the exact step it happens.
Illustrative flow. You build the nodes and the timings.
Segmentation has engagement operators. Last opened within N days. Last clicked within N days. Combine those with tags, custom fields and the date the contact was created, and "lapsed" becomes something you can actually address.
Still reading you. Not acting. This is the segment that responds to a reason — a restock, a new line, a price drop — rather than a discount they didn't ask for.
The one you keep mailing because the number looks nice. Give them a short win-back sequence, then a decision: they engage, or they come off the active list. Your sender reputation will thank you.
Segment on created-date and engagement together. A new subscriber who hasn't clicked is a different problem from an old one who stopped — and it deserves different copy.
Twelve triggers ship with the automation builder. Six of them are about time: welcome, goodbye, birthday, date-offset, specific date, weekly and monthly. The rest fire on behaviour — tag added, tag removed, attribute changed, abandoned cart, or a call to the API from your own systems.
Date-offset is the quiet one that earns its keep. Fire N days from any date field — the purchase date, the delivery date, the subscription renewal — and the "you're about to run out" email sends itself, forever, without a calendar reminder.
The promotional send is when the list gets tested. Two years of checkout typos, role addresses and dead domains all go out at once, the bounce rate spikes, and the mailbox providers draw a conclusion about you at exactly the wrong moment.
ZeroBounce, Kickbox, Emailable, NeverBounce, DeBounce, Reoon and more — connected inside CleverlyBox. You clean the list where the list lives. No export, no upload, no third CSV named final_v2.
Once a list is verified, the status is a field you can build a segment on. Send the promotion to the verified, hold the rest, and stop guessing which half of the list is real.
When bounce or complaint rates spike mid-campaign, sending pauses automatically. On the busiest week of the year, the thing you most need is a system that hits the brake before you notice.
Authentication is verified in-app, a blacklist and a banned-word check run before the send goes out, and one-click unsubscribe (RFC 8058) is handled for you. Boring, and exactly what you want in November.
Funnels let you build a landing page, attach a product, and connect a payment gateway — inside the same platform that holds the list and runs the flows. The subscriber who arrives from an email doesn't get handed off to a fourth tool to buy something.
Forms with double opt-in feed the list. Segments decide who hears about what. The whole loop is in one login.
Most ecommerce email tools charge per contact. Do your job well, grow the list, and the invoice grows with it — so the reward for a good quarter is a price rise. CleverlyBox prices the software.
Abandoned cart is one of the twelve native automation triggers. Your store tells CleverlyBox about the event; the flow does the rest — wait, send, branch on open or click, fire a webhook back to the store, tag the contact. There is a REST API and webhooks on both sides of that conversation.
Yes. Flows branch on open and click, and you can tag, update a field, or move the contact to another list mid-flow. A recovered cart exits the sequence instead of receiving the second reminder — which is the difference between a helpful email and an annoying one.
No. Sixteen verification providers are built in — ZeroBounce, Kickbox, Emailable, NeverBounce, DeBounce, Reoon among them. You verify inside the platform, and verification status then becomes something you can segment on.
Sending pauses automatically when bounce or complaint rates spike. SPF, DKIM and DMARC are verified in-app, a banned-word check runs before the send, and one-click unsubscribe is handled to spec. You are not relying on someone watching a dashboard at 2am.
Funnels include landing pages, products and payment gateways. It is not a full store platform — it is the page, the offer and the checkout for the campaign you are running, sitting next to the list it is running against.
Twelve triggers, sixteen verification providers, and sending included.